If I were to raise an army, I'd have my legions decked out in some seriously styling gear. I'm not talking about camouflaged tanks and stealth jets; my troops and their equipment would be designed to iconically stand out, intimidate the hell out of the enemy and draw as much attention as possible (hopefully not in the form of a big-ass missile). Kind of like a lethal Derek Zoolander.

It seems that the makers of Red Alert 3 had this in mind for the latest installment of their successful franchise. Cyber-infantry running around with flaming swords, giant mechs that look like massive robotic samurai and female generals and commanders that are a cross between something that you'd find in FHM and a cyber-fetish magazine (not to mention Tim Curry as the Soviet supreme commander!).

Running on the back of two successful installments the game was sure to be noticed by the vast majority of its target market; exposure was never going to be a problem. It seems that EA decided to re-boot and give the game a fresh look in order to maintain top of mind awareness. This is evident in the game's cartoony graphics, overstylised units and this extremely fun viral: