This advert from Hovis cost £15 million to make and was aired in England about  a month ago. It evokes a century of British history, pointing out that the Hovis brown loaf has been there through it all. It's actually a remake of an advert that Ridley Scott directed for them in 1973.

While it's quite long and epic - clearly put together for prime time TV - it's done pretty well online; with upwards of 108 000 views on YouTube. There's nothing like a bit of legacy and evoking national pride to get a campaign noticed.