A close friend of mine (bless her), is a very gullible soul. She was close to tears when she first saw this viral advert for Meg Ryan's new movie The Women. Maybe the Ad became that much more personal because her name is also Mary...

Viral marketing, I explained to my friend, is just about increasing brand awareness through existing social networks. As people have become more aware of the concept it seems advertisers are trying to go viral by mocking the idea of viral itself.