The Grid have today launched what they call the world's first ever geo-tagged documentary for cell phones. To quote the press release:

Users can explore Sowetan youth culture on their cellphones from anywhere in South Africa through The Grid's map interface, or by physically touring the famous township and watching documentary clips on their phones at the locations where they were shot.

The intention was to find people who would portray something more than the stereotypical view of Sowetan youth culture -  the interview subjects include musicians, designers and and the reigning Miss Soweto 2008.

I'm interested in this campaign for two reasons. The first is that I think we can all learn from it - while the Mobile Web in South Africa is clearly an area filled with potential it remains fairly unexplored. I'm eager to see how succesful the campaign is among Mobile Web users both in and outside of the townships.

The second is that Mobikasi could hopefully encourage user generated content from areas that are typically under-represented online. Now the question is whether or not users get involved. What do you think? You can check out the campaign by looking for the Mobikasi group on The Grid site.
 

Mobikasi Promo Video from Cow Africa on Vimeo.