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Sarah Beaumont

Sarah B's Guide to Hosting

by Sarah Beaumont

2008/11/14

Sarah's stickman, out on the town? (Image via Flickr, by Oisin Mulvihill under CC)

Lately I have been learning about exactly how hosting works. I realise that technically oriented people blessed with great knowledge might quietly laugh at this. I thought, however, that it would still be worth bringing this back to layman’s terms to see if I can shed some light on the subject for the rest of us. The other option is for me to send you the ridiculously professional drawing I made of stick people and square boxes (just let me know if you want it :)).

It Starts With a Name

So let’s start from the beginning. Your website needs a name. Like, for example, www.quirkrocks.com. This website name (otherwise known as a domain name) needs to be registered somewhere in cyber space. There are quite a few companies that do this, like GoDaddy.com, namecheap and a pile of others. The only really important thing to make sure of is that the company you choose is ICANN registered. If it isn't, someone is probably just trying to steal your money. These registrar companies pretty much act like a telephone book, pointing people in the direction which a website can actually be found.

Find a Host


The files and pictures on your website need to be stored somewhere. You don’t really want to store these on your home computer where there are power interruptions and all sorts of potential problems. Hosting it at a secure location without interruptible power just makes sense.

This “hosting” is normally not done at the place where the name is registered, although more and more companies are also offering this. It is done with a separate company that basically just gives you storage space. You would contact a hosting company such as Rackspace and then buy an account to store your website on their servers.

Get 'Em Chatting

The next thing to do is connect the registrar and the hosting company to make sure that they are “chatting”. To do this, one needs to change some settings in the registrar account, essentially so that this telephone book knows where to find the telephone. These records are called DNS Records. They “point” from the registrar to the place where the website is stored. Tech guys at this stage like to say things like: “the site will take 24 hours to propagate.” But basically all this means is that the telephone book takes a while to let all the servers in the world know that the telephone has moved. In theory you shouldn't lose any visitors over this period, but you must bear in mind that this is possible.

So now users come along and want to find your website. To explain this simply, when someone does an Internet search and clicks on the address in the SERPs, their browser immediately takes them to the registrar. The registrar then re-directs the user to the place where these files are stored and hey presto! Your website is found. This of course happens in a millisecond, sometimes two.

There is obviously a more convoluted explanation and a lot more to say on the subject; however I have hopefully explained just enough of the process to unravel a bit of the mystery that is hosting. I am quite sure our hosting guru Grant W is silently chuckling about this simplistic explanation, but sometimes it’s better to just blow a KISS and “keep it simple, stupid!”

Oh and on a final note, if you like this post, I’m planning to do a few more on explaining the various concepts of FTP and all those other strange words that our tech teams use. So comment away and let me know if it helped.

 

Comments

:) Nice to see you learning Sarah

Posted by GrantW on 2008/11/14

haha, i had a good teacher :)

Posted by sarah beaumont on 2008/11/14

Personally, I'd like to see the original drawing...

Posted by Kat on 2008/11/14

Me too... I think I need an illustration to fully understand this concept Sarah. :)

Posted by Kelly on 2008/11/14

hahaha, well i might be able to oblige, but maybe i should get some design advice from grant M first :) my stick men drawing leaves much to be desired

Posted by sarah beaumont on 2008/11/14

An alternative to using a traditional hosting service, is to use CDN with whole site delivery. Your website will be cached around the CDN's network edge, and served locally for faster delivery to the end user's browser. Particularly useful if you have a global audience, or a chunky website, with large media files.

Posted by lach on 2008/11/14

@lach - haha, its Sarah's first time... go easy on her :P

@Sarah - a CDN is a content delivery network and allows for data to be cached as close to the user as possible allowing for reduced network latency and generally better network performance. Google work off a similar system when serving search results/content etc. Have a read at en.wikipedia.org/wiki/Content_Delivery_Network for more info :)

Great post :)

Posted by Tim on 2008/11/14

hosting to SEO is a very important factor. ive found that virtual folder hosting is not as good as dedicated server hosting on a " clean " ip address. there are some servers that google considers a good neighbourhood to be in and others that it doesnt. so try find out who else is hosted on the server and TRY to get the site an ip adress of its own. hosting companies fight with you over this saying its impossible tec etc but you CAN get one.

Posted by euron on 2008/11/14

Cool post - cant wait for the FTP one ;)

Posted by Heidi on 2008/11/14

Great comment Euron - I couldn't agree more!

Posted by Rob on 2008/11/14

ive got a few sites on a hertzner server with .co.za prefixes and they have taken 2 weeks each to rank in google. i tried to host a .com with I.S in Sa (hertzner hosts in Germany) and the site has been live for a month and nothing yet. i guess the dedicated server with optimisation on my sites and link building made my expectations very high 2 weeks and i got traffic. i put alot of effort into the .com site wanting to make it a flagship to no avail......yet :-(

Posted by euron on 2008/11/14

@sarah I think you should start your own Commoncraft type shows - http://www.commoncraft.com/show Your stick men would go down really well ;-)

Posted by Janet on 2008/11/15

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