Meet Liberty Fillmore, the world's one and only shopping cart whisperer and the lead in this week's Saturday viral video:


Produced by McCann-Erickson for VeriSign online infrastructure provider, this series of viral videos shows us how important it is to protect that which is most precious to us.

“I don't know what it is in a person that makes them up and abandon a perfectly good shopping cart” - be it a cart in need of environmental re-assimilation or making sure your customers convert from browsing to checkout, Liberty shows us how to do it (kinda).

Add to that a snappy microsite titled No More Abandoned Carts and you have yourself an effective viral campaign for business to business security verification, encryption and trust certification.

“Today’s shopping cart is the result of millions of years of, well, not evolution persay ‘cause that’s just blaspheme talk, but of smart and smarter designs”, says Liberty on his site.

Liberty, even though a fictional character, had a heartwarming effect on online users, many of them posting their own photos of abandoned carts around from the world, sending him encouraging messages and sharing a new enthusiasm for the humble cart.