Damian Burke

Media24 Blog Block

by Damian Burke

2008/12/08

Ok, so for everyone not in the eMarketing game, Social Media networks and other websites can be extremely distracting and counter-productive. Facebook, YouTube and MySpace are obvious sites up for blocking by companies due to them being high-bandwidth distractions - especially in South Africa where low cost bandwidth is as sought after as copper cabling.

That said; I was shocked recently when a friend who works at Media24 mentioned in passing that the company has blocked their employees’ access to blogs and Flickr as well as the regular blocked sites. A publishing house cutting out blogs seemed particularly odd to me. My Media24 employee friend was a little bummed out by this, but he seemed more accepting than I would have been.

It turns out that Media24’s employees cannot even access their own blogging platform, Blog24 (thanks to Rafiq for the heads up). Is this block company wide? And why do they deem blogs as such a menace?

Granted, blog sites may not be the best source of verifiable information, but research shows that nearly 73% of journalists use blogs when conducting research (a fact I found on this blog). Like it or not, blogs and other consumer generated media make up the majority of the most valuable resources on the Internet.

Is it just me who shudders at the thought of this online de-evolution? Inappropriate websites do need to be administered, but is cutting out blogs the solution to anything?

What is your company's policy?

Comments

This is crazy. I can argue both cases for Facebook, and I think limitations have to be placed upon it.

However, by some creative thinking, RSS and duct tape one can get Facebook updates via RSS to employees, a read only very low bandwidth solution. Do same for other news sites so that headlines can be scanned before downloaded.

ITO banning blogs for journos - 2 words: Mum. Bai.

Posted by Derek on 2008/12/08

My company blocks Facebook, MySpace, Youtube and a variety of hand picked sites to completely and utterly limit employee "browesing", but the most appaling decision was to block 'Google Images' for reasons that carry no significance.

As a marketer i think the problem lies with ignorant IT Administrators that refuses to use the creative part of their brain as they fail to understand the importance of blogging, social networking in today's marketing environment.

Posted by Raj Athen on 2008/12/08

Perhaps they only blocked some people's access and the content producers et al have access to blogs?

Posted by Joy-Mari on 2008/12/08

Hey Joy-Mari...

...hmmm, I wish that was the case, and maybe it is, but my friend is in rather high up in a creative/editorial position. So, I'd imagine access to that kind of information is a high priority compared to someone in the another department.

I also have a friend that illustrates for a kids clothing company, and has tried numerous times to be granted permission to vital sites such as Flickr, but to no avail.

I guess the line is fine...

Posted by Damian Burke on 2008/12/08

We can basically do what we want...but it would be the death of me if we faced similiar bans at work. As a copywriter I need to use all available resources and blogs are one of the best...Shame on you Media 24, sort it out!

Posted by Appalled from Cape Town on 2008/12/08

What fresh hell is this! As for a company blocking google images......are we burning books next? Who are these internet Nazis. Block Fb and myspace. That's fine.

Not the rest....media 24? more like sleeping 24.

Posted by Jacques Strauss on 2008/12/08

@Raj - I actually don't think it's ignorant IT admins who are to blame/at fault here. I think it's ridiculous management/directorial staff who have a big panic about people wasting time on the internet.

I work (as a java developer) for a telco and when we merged with a much larger company there was quite a push to cut off our previously unfettered internet access. Fortunately, we managed to maintain our own network which gives us unfiltered access over port 80 (don't get me started on what's happened with the other ports).

All was explained when I attended a Web 2.0 discussion group chaired by a director who didn't know what delicious was ...

Posted by Alex on 2008/12/08

Alex -> I am the marketing manager for a global IT security Firm partnered with Google - When IT admin's take it upon themselves, as they are doing, they can easily convince management it is necessary to limit the employees internet access. That said i have access to the all sites, but my colleagues don’t. - This is disturbing.. IT Admin's should stop thinking that they own the IT infrastructure, but luckily all services are moving to the "cloud" (web based), so maybe in the future we will have less IT admins! whohaha!

Posted by Raj Athen on 2008/12/08

Same story, different day really. There are so many companies which block their employees from visiting websites and it's not just the big corporate ones, it's also online marketing companies and social media companies, I know because I've seen it.

I think it's rather sad, but there's not much that can be done, the only suggestion I would have is to allow employees certain times during the day to view what ever sites they would like to. Bandwidth won't be the main problem, it'll be the amount of time employees are "messing" around online, which results in this.

Otherwise, just grab a proxy site and surf forth ;)

Posted by Chris M on 2008/12/08

"just grab a proxy site and surf forth" - Words of wisdom from Chris M

Posted by Damian Burke on 2008/12/08

Hehe, just don't get caught, make sure you tunnel through your mates PC first ;)

Posted by Chris M on 2008/12/08

Blogs24 are crap so maybe they are doing their staff a favour?

Posted by Charl on 2008/12/08

Hahahhahahha!

I reserve comment.

Posted by Chris M on 2008/12/08

Hmmm. Curious and curiouser! Sam Wilson et al do not have a problem accessing blogs: http://tinyurl.com/5zpvua

Posted by Joy-Mari on 2008/12/08

Woohoo!

“He conquers twice who conquers himself in victory” - Not sure who said it, but think it means Media24 employees should start their own blogs.

Sent friend in post the same links as when we originally spoke, only this time 'Media24's Corporate Information Security policy' did allow access to the webpage...

(Apparently the Spaces24 social network is also previously blocked)

Posted by Damian Burke on 2008/12/09

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