A couple of weeks ago I got to thinking about what drives eMarketers and why they all seem to enjoy what they do. Many see themselves as gurus, rockstars and trend spotters, but just to be sure…

You know you’re in eMarketing if:

• The last time you used the yellow pages was the last time you needed a fax number. 
• Your parents don’t fully understand what you do.
• Working from a hammock is entirely plausible.
• You own the SERPs for your name. Down right own it.
• You read more blogs than books and your daily news sources are broader than your local newspaper.
• This is how you see traditional marketers and advertisers:

(Image: weirdal.com)

You Know You Work@Quirk If:

• You’re prepared for the inevitable flashbacks that’ll strike at anytime in your life, brought on by from the strength of the QuirkStation coffee.
• Whether you work at the London, Johannesburg or Cape Town office; you’ve been pretty comfy at the Woodstock Lounge on at least one summer’s afternoon.
• Oh, to be QuirkStar of the Month…
• You know a magician, a yak fancier, a pony fancier, a rock star or two, a guy who may or may not know Robert Mugabe personally and the enigmatic Rats Kruiq. 
• If you work at the Cape Town office, you remember a magical time when you would have spared the life of a jackhammer operator.
• You know how Grant rolls. --> For our readers I feel I should point out that Grant rolls forwards. Enthusiastically. Ed.