The ad for the new Audi Q5 is simple, creative and “out of the box” (excuse the pun, but I think that’s the reaction they we're going for!). What’s different here is that this ad doesn’t bombard you with features, specs and benefits. While I must admit it wasn’t spectacular enough to make me want to go and look up more details on the car, the concept is well executed and it  definitely got my attention.