This viral is a bit of a strange one for Tiger beer, an Asian brand owned by Heineken. The concept is that you will do anything to drink Tiger, including dying over and over again until you come back as a human. It’s incredibly clever, the subtle nuances to Asian culture (like the panda) help to guide the idea of reincarnation along.
However, it is not as clear as it could be. As you can see from the Gmail chat below, Carlos had a little trouble figuring it out (he asked for a disclaimer here – it’s late in the afternoon and he is brain dead).
menezes.cf: weird association - try to drink our beers and die
Kelly: no.. it’s not to die
you die so that you come back as a human
menezes.cf: he was a human to start off with
Kelly: and died by accident
and came back as an animal that couldn't drink, so he had to die again to be able to have a Tiger Beer...
menezes.cf: oh
then what's with the panda?
Kelly: It’s another "human" who died and came back as a panda trying to die again and come back as a human so he can drink Tiger again...
menezes.cf: and the guy broke his fall? wasn't too clear
Kelly: He was the original guy who died…
And so the Gmail conversation carried on.
It’s one of those virals that is brilliant the second time round. There are lots of cool details to look out for and excellent 3D animals. Hopefully people (will either be smarter than Carlos) or take the time to watch it twice.
