Released in 2008, eMarketing: the essential guide to online marketing textbook has had tremendous impact online and off. With great reports and feedback coming through from all sectors, the new revised version has been updated to keep abreast with the progression of the online world and will be available from next Wednesday (January 29, 2009)!

Published under the Creative Commons License, the textbook is written in a comprehensive style to bring new eMarketers up to speed (and has fast become prescribed or suggested reading at educational institutions worldwide), while also being a worthy companion for established online gurus in their various specialised fields.

2000 copies of the first edition textbook have been distributed across the world, with downloads of the free PDF reaching almost 50 000 from the Quirk site alone - but the second edition of textbook is soon to replace what has become a fundamental industry resource. 

What’s New In The Second Edition?

Along with a collection of new case studies, the new chapters of the eMarketing: the essential guide to online marketing textbook cover the following topics:

• eMarketing Strategy
• Market Research
• Mobile Marketing
• Customer Relationship Management

Soak up the intricacies of the eMarketing industry - watch this space for your free download of the eMarketing: the essential guide to online marketing second edition.