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Damian Burke

Friday Fact Box - Social Media Statistics (The Sequel)

by Damian Burke

2009/02/27

Some of you may remember Kat’s Friday Fact Box on Social Media that was published in July last year, but as we’re well into 2009 we can pretty much toss those stats out the window (no disrespect, Kat). <-- Kat's Note: I feel so used.

A Twitter Social Graph

A Twitter Social Graph (Image by Aldon under CC)

So, without further fuss, let’s take a look at some recent Social Media statistics:

Facebook Statistics:

Taken from Facebook’s press room (February 2009):

General Growth

  • More than 175 million active users.
  • More than half of Facebook users are outside of college.
  • The fastest growing demographic is those 30 years old and older.

User Engagement   

  • Average user has 120 friends on the site.
  • More than 3 billion minutes are spent on Facebook each day (worldwide).
  • More than 15 million users update their statuses at least once each day.
  • More than 3.5 million users become fans of Pages each day.

Applications

  • More than 850 million photos uploaded to the site each month.
  • More than 5 million videos uploaded each month.
  • More than 24 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month.
  • More than 2 million events created each month.
  • More than 20 million active user groups exist on the site.

International Growth

  • More than 35 translations available on the site, with more than 60 in development.
  • More than 70% of Facebook users are outside the United States.

Platform

  • More than 660,000 developers and entrepreneurs from more than 180 countries.
  • More than 52,000 applications currently available.
  • 140 new applications added per day.
  • More than 95% of Facebook members have used at least one application built on Facebook Platform.

MySpace Statistics:

Quoted from Jeremiah Owyang’s blog, (January 2009) and TechCrunch (January 2009):

  • 76 million members in MySpace US, with a U.S. growth rate of 0.8% per month.
  • The average MySpace user now spends 266 minutes (4.4 hours) on the site every month; a 5% increase over last month and a +31% increase year over year. MySpace says its users spend nearly 100 minutes more per visitor than the closest competitor.

From Social media bible (who cites a press release), (Feb 2009)

  • In December 2008, MySpace received 40 billion page views while Facebook generated 18 billion.

YouTube Statistics:

According to Clean Cut Media (February 2009):

  • #4 Largest site on the Internet.
  • #1 Largest video site on the Web.
  • 300MM Worldwide visitors a month.
  • 100 Million visitors per month.
  • 5 Billion video streams every month - 40% of all videos online.
  • (Do the math - 5 billion / 300 million worldwide visitors = 17 streams a month per person).
  • 15 Hours of video uploaded every minute.
  •  77% of users coming to YouTube come intending to watch 1 video but end up watching several.

Twitter Statistics:

Last but not least, the rise in Twitter usage according to Compete, (February 2009) and The Future Buzz, (January 2009):

  • 752% growth in 2008.
  • Over 54,000,000 visitors per month.
  • 63% Twitter users are male.
  • 1,244,546,666 Tweets in total (see live count on Gigatweet).

Happy Friday!

Comments

This is extremely informative.

For entrepreneurs with loads of ideas on how they want to change the web this information acts as both a yardstick and an inspiration in terms of what is possible with just some development skills and a few sticks of graphic design dynamite.

Any chance something like this can be contextualised.. or is that geographicalised for us here in South Africa?

Would be interested to know what exactly is happening in the South African social media sphere.

Posted by Arthur C. Van Wyk on 2009/02/27

Thanks for your comment Arthur.

I too would be interested in how the South African public use social media, and the marketing benefits thereof.

Tell you what, depending on what I can find, I will write a post about it soon!

Posted by Damian Burke on 2009/02/27

http://www.gottaquirk.com/2009/03/06/friday-fact-box-south-african-online-media-statistics/

Posted by Damian Burke on 2009/03/06

Does the second value represent US visitors only (YouTube)?

■300MM Worldwide Visitors a Month
■100 Million Visitors per Month

Thanks.

Posted by clickgrafx on 2009/10/26

Hi,

The source isn't explicit but I believe it is US users.

Posted by Kat on 2009/10/26

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