Loewe, the German electronics manufacturer, has received more media attention than they originally intended with this humorous look at sound quality, composition and control in technology.

Extremely Realistic Sound

This ad was made by the clever people over at Scholz & Friends in Germany, who use aural imagery and choral/orchestral references in their own branding and corporate identity.

“Scholz & Friends is synonymous with orchestrated communication. Imagine the brand idea as the conductor, with the agency playing the part of the orchestra.”

The advert, which works in any language, was originally made for German television, but has since gone viral – and rightly so. A simple concept, well executed has been the essence of some of most successful viral videos we’ve seen.