It’s not often you get a flight attendant who is miserable or lacking the euphoria typically found in a cheerleader. This is evident in Southwest Airlines flight attendant David Holmes.

Southwest Airlines have reaped the benefits of an advert that they didn’t pay a cent for. It’s achieved 89,367 hits on the original video posted on YouTube and a spot on CNN.

While this viral doesn’t fit our normal criteria (it was apparently uploaded by a fan rather than the brand itself) – we thought it worth posting for some viral inspiration.