On Thursday Kat asked me to write a viral. I said I would do it only if she found me a really cool viral to write about. Of course, ever the obliging blog writer, blog manager and blog everythinger, she found me this video.

Not only is it a really cool video to watch, featuring some slick dance moves that even our own Gosling would be proud of, but it also has an interesting background. The Makem Mover is a Sunderland fan (that’s a UK football team for the less fanatical among us) and was originally caught on camera at a soccer match, doing his thing. Made increasingly famous by British Saturday morning football show, Soccer AM the Makem Mover was finally snapped up by mobile phone giants T-Mobile. This video is one of the ads that they have done together.

It’s a great example of viral marketing and an even better example of a big brand taking advantage of a figure made popular by Social Media.

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