I like the “no b.s.” approach of this ad. No special effects, no technological nonsense. On opening, we are introduced to Lauren, a young woman who is on a quest to find a laptop with speed, a comfortable keyboard and a 17” screen (but all for under $1000).  

The choice of Lauren as the easy to relate to “everyman” and the straightforward content and message is WAY better than Microsoft’s last set of odd ads, that’s for sure. In fact, I’m impressed. Not only does it show a consideration for shallow wallets in tough times, it also shows a concern for quality and deliverability on behalf of Microsoft.

Although they may not be “cool” like Mac, the advert portrays Microsoft as a consumer-pleasing brand, which they ultimately deem as more important. Respect. 

Lauren got just what she wanted. And having been discovered on the 27th of March, with 199,044 views, 134 blog posts and 1,666 comments revolving around it thus far, it seems Microsoft got just what they wanted too.