Public dancing is all the rage. T-Mobile went viral with theirs in the Liverpool Street Station, but it seems Trident have taken the idea a step further. They’ve managed to rope Beyoncé into a private performance for an exclusive few in November this year, and advertised the campaign through a public display of the  "Single Ladies" choreography in London's Picaddily Circus.  You can check out Trident Unwrapped here.

Nothing like some dancing to get people excited, and go a little viral, with more than 570 000 views so far this week.