Last year, Kat wrote a comprehensive post about gender habits online for the Friday Fact Box, providing some interesting statistics about how men and women utilise the Internet.
Let’s take a look at some new information:
From Inside Facebook - Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days (March 2009)
- There are 13 473 400 females on Facebook in the US.
- Compared to 9 541 740 males in the US.
From WebOptimization.com - Usability Study: Men Need Speed (April 2009)
The findings of a Southern Illinois University research project showed that, in general, men preferred speed and navigation above all other usability factors, while women prefer user-friendliness, navigation and accessibility.
(Image via WebOptimisation.com)
From eMarketer – Men Online (April 2009)
eMarketer reckon that gender is more important than race for distinguishing online behaviour:
- 96 million male Internet users in the US (from 93 million in 2008).
- 103 million female Internet users in the US (from 99.9 million in 2008).
- Males more objective driven when shopping online.
- Men visit a wider variety off sites and spend longer on each when compared to the habits of females.
From The Future Buzz - 49 Amazing Social Media, Web 2.0 And Internet Stats (January 2009)
- The Twitter population is approximately 63% male.
From RapLeaf - Rapleaf - Study Reveals Gender and Age Data of Social Network Users (July 2008)
RapLeaf, specialists in Social Media information, did a survey of 49.3 million people last year to determine the gender and age divisions on the many poplar Social Networks out there.
Here are some of the findings from the surveyed users:
- 979,662 female Flickr users.
- 1,015,456 male Flickr users.
- 324,487 female LinkedIn users.
- 459,222 male LinkedIn users.
- 18,083,808 female Myspace users.
- 13,749,730 male Myspace users.
- 24,821,901 total female Social Network users.
- 20,559,526 total male Social Network users.
Download the full dataset of detailed statistics (137 KB).





