We are extremely proud to announce that Quirk eMarketing is now a Google Analytics Authorised Consultancy (GAAC). The first in Africa and one of just over 100 agencies world wide who can profess to be accredited.

This means Quirk is now an accredited supplier of Google Analytics consulting, implementation and training services. Insight in this area is so essential as conversion optimisation based on real understanding of data is playing an increasingly important role in the Web traffic dynamic online.

You can read our official blog press release about that here.

We will proudly take up our Cape Town red dot on this map of GAAC’s globally:

We'll be taking up our Cape Town spot on the global map soon.

To qualify as a GAAC we had to apply to be a member of the Google Analytics Authorized Consultant (GAAC) Program. Besides submitting our company’s credentials and experience, part of the approval process required us to submit case studies of Google Analytics work we had practically done on client sites previously – which Google thoroughly reviewed.

As our existing clients know, Quirk are increasingly applying strategic conversion optimisation techniques when working with client sites and campaigns. Using site analytic tools like Google Analytics is critical to this process and helps us test and tweak sites as well as understand how traffic coming to the site is behaving.

This is an exciting development for us as a company and we look forward to promoting Google Analytics.

See also:

• It's Google Earth: Putting South Africa on the Map