This is one of the coolest viral campaigns I’ve seen in a long while. Meet ZooZoo, the viral character created by Vodafone, who features in every viral ad along with friends and even his girlfriend (yes, ZooZoo’s got game). Vodafone has released a series of viral adverts documenting Zoozoo’s interesting “life experiences” and has tied them all in with their slogan – make the most of now.

They manage to advertise various benefits Vodafone offers – from beauty tip alerts, Vodafone maps, stock alerts, sport updates to their “busy” message feature among others – with their humorous and simple execution and get their message across in a quirky but clear manner, all in under 40 seconds. Collaboratively, these ads have been viewed (at least) 550 000 times. They’re that good.

For me, the emotive facial expressions and odd sound effects are the cherry on the top. This interesting little character has made such an impression that he has his own Facebook page with, get this, 270,240 fans. Popular little fellow innit?
 

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