This economic climate has affected the world over (and much to my dismay, brought an abrupt end to my Sunday splurge of Woolies cheesecake) but interestingly enough, in the case of the iPhone and their growing applications store, things couldn’t seem rosier. iPhone applications have recently surpassed the BILLION download mark in just months - check out these stats to get a bit better acquainted with how the iPhone has succeeded in targeting both types of user well, catering equally to business users requiring email and Web capabilities as well as those more interested in photos, videos and music.
From Nielsen – Users can now download the app through iTunes or directly from their cellphones (2009)
- All the technological developments seen in the last century alone, there has been a vast decline in the performance of traditional media outlets. For this reason, marketers are exploring emerging vehicles which operate on mobile platforms.
- The iPhone offered more than 25, 000 applications that catered for the interests and needs of diverse audience - from budgeting to calculating tips to bill paying to shopping.
From iPhone-Singapore – Interesting statistics for Apple iPhone apps (2009)
- According to data collected by iPhone analytics firm, Pinch Media, only a fifth of users who download free applications for the Apple app store use the program the next day.
- According to data collected (from around 30 million downloads of several hundred applications), the drop-off rate for paid applications is around 70%.
- Only 1% of users who download an application become permanent users.
- Cutting the price of paid apps increased demand by 130%, whereas raising the price of paid apps decreases demand by 25%.
- Sports applications seemed more likely to keep users attention for more than a day whereas utilities were lease likely to.
- If an app appears on the top-100 list, there is an average of 230% in download increase (Very appealing to the application developers).
From Techcrunch - iPhone App Store: The Early List of Top Downloads (July 10, 2008)
- iPhone applications have proved to be nothing short of amazing – “That’s because they leverage the groundbreaking technology in iPhone — like the Multi-Touch interface, the accelerometer, GPS, real-time 3D graphics, and 3D positional audio.”
From the Apple Blog – Profile of an iPhone user, Interesting statistics about yourself (Nov 2008)
According a survey carried out by Compete.com
- In comparison to other Smartphone users, iPhone owners are twice as likely to be comfortable with advertising within the applications on their device.
- 13% of Smartphone users use maps and GPS more than ten times a month, compared to 33% of iPhone users.
- The number of iPhone users that complete at least one financial transaction on their mobile device monthly is double that of Smartphone users.
- 93% of iPhone users have added an application versus only 66% of Smartphone users. (This is pretty interesting considering the App store has only been open a few months).
From Rubicon Consulting Research - The Apple iPhone: Successes and Challenges for the Mobile Industry 2008
Some interesting findings from a recent survey that looked at the profile of iPhone users:
- 50% of iPhone users are under thirty, and 15% are students.
- The iPhone user base consists mainly of young early adopters (about three quarters of whom are previous Apple customers).
- Half of the iPhone users replaced conventional mobile phones while 40% replaced other smartphones (such as Blackberrys and Windows Mobile devices).
- Email is the most commonly used feature with 70% of users checking their email on their iPhone at least once a day.
- 60% of users browse the internet at least once per day.
- In comparison to their previous devices, three quarters of users do more web surfing on the iPhone.
The Typical iPhone User
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