More and more individuals are watching sports related videos on their mobiles during a sporting event. “Videobloom”, a video advertising and distribution solutions platform recently (March 2009) conducted a survey on the use of video by high profile companies on their websites. Here are the results:
- BBC Sport obtained the highest percentage of the most accessed sports website in the world.
- In February 2009, out of the Top 20 Sports Web Sites, 65% of the companies had video on their home page, 85% had video on their site, and 15% didn’t use any video on their website.
- 80% of the Top 20 Sports websites have placed their Web videos 1 click away from the home page.
- 70% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 75% give access to such video center directly from their home page (one click away).
- 45% display video ads for products in the site; 30% display video ads on their home page.
- 5% use a pop-up window to display video.
- Video formats: 80% use Flash video, 15% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don’t add up to 85% because some websites use more than one video format).
One of the most accessed sporting videos is the ICC Cricket World Cup 2007 fixture between SA and Sri Lanka with 965 312 views:
Specific sports related event – NCAA.
- During the NCAA season, CBS provided a video play in which 7.52 million unique visitors this year. That is an increase of 58 percent from the 4.76 million in 2008.
So what do these statistics tell us? More users want to access video content before, during and after the sporting event concerned. It also tells us that certain features in online videos are required more than others. It's up to the webmasters of these prominent sites to constantly incorporate the above mentioned features. This will in turn result in a substantial increase in site visits and a popular platform for advertisers to market.
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