Considering Carlos’ review of online video viewing was posted a year ago, we thought it would be fitting to review the stats he had published. See below for the updated versions and some new info that wasn’t available a year ago. One thing is for certain: Online video is bursting at the seams!

Online video is growing all the time. Image Credit: Cyril Bosselut

Comscore: Americans viewed a record 16.8 billion videos online in April

• Americans Viewed a Record 16.8 Billion Videos Online in April
• Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed, holding 40.7 percent of the online video market share
• YouTube.com accounted for more than 99 percent of all videos viewed at the property
• Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April
• 78.6 percent of the total U.S. Internet audience viewed online video
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer)
• The duration of the average online video was 3.5 minutes

WebProNews: Online video viewing doubles & video viewing demographics

• The number of people watching online video through a browser has doubled over the past year, going from 32 % a year a go to 63 % today
• When asked if they watched long-form content in the form of TV shows or movies online, close to half of those under 25, and 53% of those 25-29 said they do so once a month or more. 75% of those over 65 who watch online video said they have never watched TV shows or movies online
• Computer video watching took on average just 2 minutes a day
• Subtitles in online videos increase the amount of time a user spends watching them by 40%. Furthermore, in a comparison between subtitled videos to identical videos without subtitles, the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles. This indicates the potential for advertising and consequent forecasts are huge:

Strangelove: YouTube advertising statistics

• Selling ads against about 9% of its video views in the U.S., up from just 6% a year ago.
• YouTube is selling ads against “hundreds of millions of views” each month.
• YouTube is selling ads against more videos than its nearest competitor has total views.
• Estimates for YouTube’s ad sales range from $120 million (Screen Digest) to $500 million (Jeffries & Co.).
• YouTube users upload 15 hours of video every minute of the day; in a real sense, the company is providing bandwidth and hosting services to much of the world for free, at a cost Credit Suisse estimates at $1 million a day for bandwidth alone. Further, about 70% of YouTube’s views come from outside the U.S., a much tougher sell to advertisers, and many of its premium-content deals cover U.S. audiences only. Globally, YouTube is monetizing at a much lower rate.
• Last summer, a YouTube exec told an industry group the company was selling ads against fewer than 3% of its total views; The Wall Street Journal pegged the number at between 3% and 4%. YouTube has long disputed those numbers, and Mr. Mehrotra called them “grossly inaccurate.”

TVweek: Video Use Seen Hitting Eight Hours a Day by 2013

• By 2013, U.S. consumers will spend as much time consuming video as they do sleeping, driven by more PC viewing over the next five years.
• Today, the average American 12 and older spends about six hours a day with video-based entertainment, up from 4.6 hours in 1996. That number will increase to about eight hours in 2013. Video-based entertainment includes video games, Internet video, DVDs and mobile video.
• PC, Web video and mobile video consumption will rise to about 2.9 hours per day from just under one hour today, while TV likely will shrink in market share.
• Today, the 12-to-24 age group watches about 42% of its video-based entertainment on TV, compared with the population average of 64%.

Brightcove: Newspapers employing online video

• The number of videos uploaded by each newspaper into the Brightcove platform grew from an average of 186 videos per month in 2007 to an average of 638 videos per month in 2008. For the year, the total number of uploaded videos grew by nearly 1500% in 2008.
• In 2007, the number of Brightcove-powered video player-loads on each newspaper website jumped from an average of 169,093 per month to an average of 964,144 per month in 2008. In 2008, the total video player loads on newspaper websites grew by more than 700%.
• Video streams from Brightcove’s customers are growing an average of more than 35% quarter over quarter. Last quarter, Brightcove’s newspaper customers did 42,777,231 video streams, compared to 15,311,542 video streams the same quarter last year. In 2008, there was a 365% growth in total video streams among newspaper customers.
• Nearly 100 percent of newspaper customers have enabled advertising for their online video content. The dominant ad format is the 30 second pre-roll video ads with 300×250 companion banners and an increasing number of these customers are partnering with third-party ad networks to help sell and optimization yield on their video inventory.

ReelSEO: Economic Crisis will make online video a champion in 2009

• Consumers are spending 11% more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.
• The emergence of the Anywhere Consumer™—Yankee Group’s vision for an individual able to connect to content, society and commerce at any time from anywhere—will herald an important shift in how entertainment is delivered and monetized.
• 56% of television viewers are online at the same time, browsing the Web or sending e-mail.
• 82% of Internet video viewers watch TV shows online because they missed the episode on TV
• 25% of the Internet video audience watches online programming on-demand either once or several times per day

Also Check Out:

The New QuirkStation an Prizes for You!