We’ve been working our little heinies off over the last while to put together a brief that represents a momentous moment for Idea Bounty. Unilever have seperated from Lowe as their longtime advertising partner to ask the pulblic for an idea that will take their brand to the next level.
This is made possible by our crowdsourcing platform Idea Bounty, a project that's been growing over the last year and one which we are incredibly proud of. We've invested a lot in creating a system that works for the thousands of creatives who register with us - which is why they have produced such high quality ideas thus far. Each of the brands who've worked with us have bought and are implementing their final idea - we have a 100% success rate.
The reason this brief means so much to us is that Unilever have a lot of influence as a well established brand and they see the value of acknowledging the changes evident in the way brand communications are happening. Not to mention the fact that we get to offer our creatives a significant Bounty - of $10 000 - something we are seriously pleased to be able to do.
At 12 noon today the exciting new brief from Unilever's snack brand Peperami went live. They are looking for a new print and TV ad. In their own words they are looking for an "unapologetic, unexpected and incredibly memorable piece of communication." Just check out the ad for it below! So what are you all waiting for? Get tangled up with "The Animal" straight away! Check out the full brief here. You can also read an incredible interview with Noam Buchalter of Unilever exploring his view of the move and why they have chosen to make it.
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