Meet the man who “wants to ride but has to roll” - Quique (pronounced Kee-kay), the Argentine born without a body. This viral, viewed 261,142 views time on YouTube is a well acted and coordinated mockumentary about the life of this.. um.. head. The Australian commentator takes us on an emotive journey into the love life, daily routine and habits of Quique - punctuated by cheesy background music and dramatic (and sometime awkward) pauses. He’s got his own website, posts videos and oh.. did I mention that the strange phenonmenon (or at least his steamy helmet) is sponsored by Diesel? That’s right folks, the Big D is stepping up to the viral marketing frenzy in a very, should I say, innovative way? They even promote Quique’s quest to find a body on their own site. But hey, they’re a superbrand, which means… drum roll… they certainly have a leg to stand on. Check it out.

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