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Janet Parkinson

Marketing to Women Online - Part 1

by Janet Parkinson

2009/10/13

Why Women Consumers Will Rule the World

Did you know that:

  • 40% of women now shop online – compared to just 30% of men?
  • 75% of all the wealth in the USA & UK is owned by those over 65 and 65% of 65 year olds are women?
  • The number of Facebook users over the age of 55 has rocketed by more than 500% in the last 6 months

Are you beginning to see the connections? But to see where I’m really coming from watch this video – it may well be an eye opener for some!

Women are the New Consumers

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Comments

Couldn't agree more, would love to see more info on women & online trends

Posted by Lieze on 2009/10/21

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