TheFunTheory.com is a website dedicated to the idea that people are more likely to do things if they are fun. I love it when brilliant people prove the obvious, clearly proof is required to get our attention. So they've been filming a series of interesting virals that demonstrate and prove their theory - entertaining us along the way. They're spreading the message through novel proof and getting tons of views (382,977).
Also check out Our Viral Vault







Very clever of VW to get involved.
Posted by Josh Heyneke on 2009/10/21