This viral video forms part of The Dutch Ministry of Transport’s campaign to promote bike lights and safety. The Val Op! (Fall In!) Campaign has been communicated over various platforms, both traditional and online. The viral video gives lights on bikes the cool edge with LED lights attached and some awesome stunts to boot. The Netherlands proves that advertising for the government and public service announcements certainly don’t have to be boring.
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Hup Holland! Now if only I could ride a bike.
Posted by Tommeh K on 2009/11/26