You remember the last Heineken “Walk In Fridge” viral ad, you know, the one where a bunch of men oogle and shriek with happiness over the walk in fridge filled with ice cold Heinekens?
Heineken here continues a successful campaign without losing momentum. They’ve released a sequel to the much loved first ad which has, to date, 3,089,608 views on YouTube. This viral extends the concept of the original ad while staying fresh – and still making a bunch of grown men behave like doting teenage girls on a sugar-high. With 296,459 on YouTube, it’s obvious that this legendary green beer brand has once again connected with its loyal target market.
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