Happy new year to everyone and here's to an awesome 2010! I've spent the morning getting back into the swing of things and see that my reader is generally drowning in top 10 and predictions posts for the year. Below just a few that I've found interesting:
10 Ways Social Media Will Change in 2010 - ReadWriteWeb
- Companies will look to own their own content
- Traditional marketing and PR skills will be in demand again
- ROI will matter (it didn't already?)
- Women will rule Social Media
Predictions 2010 - John Batelle
- Google will be a software brand rather than just a search engine
- Internet advertising will see a sharp increase
Top 10 Digital Marketing Trends for 2010 - Stuart Parkinson
- This year brands will realise it's about lighting lots of fires in different places
- This year it becomes less about technology showcases and more about ideas
- The Internet will bleed into reality
- Crowdsourcing
- Someone will figure out how to do something with Google Wave ( :) )
Michael Arrington's Favourite Tech Products
- Worth a look through.
Have you come across any predictions you've found particularly illuminating? We'll be publishing a few of our own soon, in the meantime it's worth sharing the collective knowledge floating around the interwebs.
2010 is going to be the year of innovation and small business.
Unemployment is forcing people to innovate and strike out on their own and they have long memories about being shafted by corporates.
Also having chatted to a number of venture capital guys they are starting to seek out investments and actually put their money down. Ideas of scale are still a little bit of an issue but the attitude is right.
On a practical level our Rival Pioneers entrepreneur support initiative is seeing more and more people signing up and looking for ways to network, grow their small businesses or partner with other players to build something that is sustainable... that gives us some hope that 2010 will be the year where small business really starts to build a base of its own
Posted by Marc on 2010/01/10