This viral demonstrates an alternative way of approaching a website launch. It's a teaser campaign of a different kind, for a lingerie brand called Aubade. They rolled it out over 10 days in an offline context. While I doubt it's been ridiculously succesful (not a high viewer count) I thought it worth mentioning because it's not something I've seen before and I always like it when that happens. :) (Don't get me wrong, we're all about ROI at Quirk, but inspiration can come from anywhere).
Unfortunately their new website doesn't display properly in Firefox (fail).
Also check out:
