So I know this one has been passed around for a bit now, but I thought it worth posting in case you hadn't seen it. A good example of a punchy viral, working directly with the fact that our attention spans are miniscule. And it's nice to look at a pretty man. More than 3 million views makes it a certifiied viral.It's also an interesting example of a way to make a brand relevant to a younger audience without losing the strong parts of its identity. A good next step after this last one as well.

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• Our Viral Vault