Brands need to go beyond what is expected in order to get noticed and be remembered by their consumers. This is exactly what Tostitos did with their advert "And There Was Salsa". Tostitos recently teamed up with online video sharing site Vimeo to produce a clip which goes above and beyond what is expected from a viral.
In order to get the full experience of this viral you need to view it directly on the Vimeo website. It's a bit of a detour, but totally worth the trouble.
“And Then There Was Salsa” from Frito Lay Dips on Vimeo.
Salsa anyone?
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