Mari recently wrote a post about the South African viral phenomenon Die Antwoord, in which she pointed out that music and entertainment are increasingly intertwined. To get noticed musicians don't just need great music, they need a concept  - something to make them stand out. Chicane has certainly done this with this viral video, not immediately identifiable as coming from him. It's gone massive with 315,956 views. Quite a way to promote a song. Have a look:

Also check out:

• Musicians, the Internet and Marketing
• Friday Fact Box - Digital Music
• 4 Tips for Promoting Yourself Online With Zero Budget