I am sure most people have by now heard about the heated situation that arose in the eNews studios recently? Chris Maroleng,  the presenter, had to intervene during an on-air scrap between political analyst Lebohang Pheko and AWB secretary-general Andre Visagie. Those famous words, “touch me on my studio” have found eternal fame online.

The Web has erupted with various creative renditions of the “touch me on my studio” incident. The phrase has gone viral, with thousands of tweets, emails, Facebook status updates, YouTube clips (with over 113,955 views) and blogs surfacing since the interview aired on eTV on Wednesday evening. Artists have created remixes, songs, dances and displays that put their own personal spin on this rather controversial/politically charged incident. The hype generation is not limited to consumers – some brave brands, like Virgin Active, have chosen to jump on the TMOMS bandwagon too. Yesterday, they released traditional print advertising that associated them with this political commentary (in a good way). Since getting a campaign to go viral is a pretty difficult endeavour for brands, it’s great to see cutting-edge brands (who, like Nando's, can get away with being risky), ride the wave of hype. Check it out, and if you don’t, watch out – I might just touch you on your studio.

Main Interview:

Mo’s Circle Remix:

Sound clip (MC Hammer):

Virgin print ad:

Image Credit: Virgin Active SA

Also check out:

• Our Viral Vault