So you are walking around Amsterdam minding your own business until you are greeted by a barrage of hues of bright colours in a 3D format. Don’t drop that hash brownie yet, as you may have encountered Samsung’s 3D outdoor demonstration outside the “Beurs van Berlage”. Check out the video below:
This was an awesome campaign as it combined the history of the Beurs van Berlage of being an influence on post modern Dutch architecture with the complexities of 3D outdoor virtual reality. This allowed the many tourists and dwellers within Amsterdam to sneak a peak and film the event as it happened, also showcasing the potential goodies that Samsung will most probably have in line for us in the near future.
Also check out:
