Emma Drummond

Wimpy Advert Goes Viral Before the World Cup

by Emma Drummond

2010/06/05

I must say that this viral clip made my week - it was either that or the fact that I finally managed to get a ticket to a World Cup Soccer game. In the spirit of Football Fridays (and yes, I am currently donning my Bafana shirt), I thought this would be an ideal viral to share with our readers.

Family fast food chain, Wimpy, has capitalised on the patriotic spirit teeming all over SA at the moment by creating some seriously hype building marketing campaigns. With less than a week before the opening match of the Soccer World Cup – this viral advert has hit the nail on the head with regards to target market, energy and just the right amount of cheesy humour. The bizarre outfits, the well recognised song and passionate dancers make this a hugely successful ad and it seems that with 24,490 views on YouTube, I’m not the only one who thinks so!

Check it out, and remember, this one’s not for lighties or for sissies!

 

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