The 2010 FIFA World cup is right around the corner, and you need to start preparing for it. With a plethora of matches, highlights and results to digest, you need more than a newspaper or television to keep up with the action. You need a companion. And I’m not talking about Russian mail-order brides, or Match.com either. I’m talking about the Telegraph World Cup iPhone App, which you can download right now for free.
The app features news and match reports from the Telegraph’s top football writers, latest scores, fixtures, results, group tables and photo galleries. Receive exclusive analysis from some of football’s greatest players, including England striker Michael Owen and Lucas Radebe. You can even follow up to three of your favourite teams, with one-tap access to their team pages, information on fixtures, and images of the team in action. If you aren’t sold already, developers are also working on integrating notifications when your team scores a goal, and even a global interactive voting system to make predictions on which country you think will win the World Cup.
Screen shots of the Daily Telegraph iPhone App. Image Credit: iTunes
I have to take my hat off to TigerSpike, the personal media company that created my new best friend for the next month. The app boasts pretty much everything you could want from a football application. However, there is one key ingredient I feel is missing, and that is video. It would be great to catch highlights of the games, and interviews with key players, but I have a feeling with FIFA’s stringent control on broadcasting rights, we wouldn’t have a free app anymore.
From a digital and mobile marketing perspective, the app has been a resounding success, promoting the Telegraph by achieving the following accolades on iTunes:
- Ranked #1 in the top free sports apps.
- Ranked #1 World Cup app.
- Ranked #6 in the top free UK Apps.
- Received close on 80, 000 downloads in under 7 days.
Short of offering video footage and a being a mobile vuvuzela, the Telegraph World Cup iPhone App has it all. Still not convinced? Check out the following video below, or download the mobile app for yourself, right here, for free.
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