The pan-European lottery, Euromillions, gives away a phat ten million Euros every time the numbers are chosen right… ka ching! So it is no wonder that the mere thought of winning this amount of money conjures up images of lavish lifestyles and splurging sprees.
They recently filmed their latest advert to promote their lottery in Mt Tambourine and the Hinterlands up around Cairns in Far North Queensland. Using the concept of no boundaries when it comes to spending, they’ve illustrated just how extravagant one can afford to be if they find themselves in the dough. Featured alongside this ad on their site, they’re inciting visitors to submit their ideas of how they would “spend” their fun. Holistically, a great campaign.
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