Star Appearances at the Tech4Africa Conference

This August will see The Forum in Bryanston, Johannesburg playing host to a lineup of some of the world’s brightest technical luminaries. Tech4Africa, the premier Web and technology conference, offers professionals from businesses of all sizes a chance to interact with likeminded individuals and globally recognised tech-sperts, sharing knowledge and networking.

Sarah Blake.

 

Analysis and measurement are vital processes in measuring your performance online. The first series of workshops kicks off with “Google University” on the 10th August, where QuirkStar Sarah Blake, Quirk’s Head of Optimisation, will take the stage to navigate through the oft-intimidating numerical labyrinth that is Google Analytics. Google Analytics is a powerful (and free!) Web analytics tool that can add massive value by measuring online performance. Sarah hopes to send workshop guests home with an idea of the benefits that can be gained from using Analytics, especially when one knows how to optimise and customise it for the most powerful results.

Our Star is in good company: other workshops include “A Masterclass in Usability and Accessibility” by Clearleft’s Andy Budd, and Apple’s Senior Engineering Product Manager, Erin Caton, on “Successful Digital Projects”, among others. As the workshops wind up and the Tech4Africa conference commences on the 12th and 13th, keynote speakers will include digital master-commentator Clay Shirky and Leila Chirayath Janah, whose work as founder of social business Samasource connects over 800 impoverished women, youth and refugees to the magic of digital.

Other faces at the event include ad:tech and Webby award-winner Alex Hunter; speaker, writer and Geek Retreat founder Justin Spratt and the familiar visage of Quirk’s favourite Ginger, CEO Rob Stokes. This is an exciting line up which promises attendees a chance to plug directly into the electrical power-circuit of all that is digital. Tech4Africa’s unique approach to speaker-delegate interaction means that those attending will have the chance to network with anyone in their areas of interest through “casual corridor conversations and chance meetings” throughout the event.

The global influence and impact of the Internet and emerging technologies continues to grow exponentially and Tech4Africa, the first conference of its kind, will bring this global perspective into the African context. People should walk away from the event with a sense of the innovation that is possible in our talented, opportunity-rich context and more importantly, knowledge of how to begin achieving it.

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