With two of our new courses - in Search Engine Optimisation and Mobile Marketing - starting next week, it seems fitting that the topic for today’s newsletter is Mobile Search. According to eMarketer (via Search Engine Land) “worldwide mobile advertising spend will almost double from $1.289 to $2.345 million from 2010 to 2011.” With numbers like that, it makes sense for marketers to start looking to this area as a new way to reach their consumers. Here are some resources you might find useful for getting started.
1. Get Familiar with the Mobile Search Space
There are a huge number of resources out there on Mobile SEO. In one article, Search Engine Land writes about The New Mobile SEO – What You Need to Know. There’s also Google’s announcement of their acquisition of AdMob which will give you some interesting insight into the mobile search space. Also notable is another post by Search Engine Land on Getting Started with Mobile Search.
2. Some Useful statistics
If you still need to be convinced that investing in mobile search is important, you should have a look at Stat Counter, as well as reading this article from Accuracast, on Google’s complete domination in the mobile space .
3. Measurement of Mobile Marketing Investment
In his Natural Search and Mobile SEO blog, Bryson Meunier looks at a number of pertinent issues, not least of all, Measuring Mobile Advertising. This article of his details 3 great tools that you can use to monitor your efforts, report on your successes and optimise your campaigns.
4. Best Practices for Mobile SEO
Mobile Marketing experts, MobiThinking wrote this great article on Best Practices for Mobile SEO and look in detail at the following premises:
- Mobile Web User Requirements are Different
- Mobile Search Engine Behaviors are Different
- Mobile Web User Activity is Different
- Building Your Mobile Site for SEO is Different
If you’re just starting out or wanting to optimise your efforts, it’s a really great read.
If you are looking to start a career in Mobile Marketing or Mobile Search, check out our courses starting next week.
Cool advice. Shows you that SEO needs to be monitored on all platforms and device usages. Most designers/developers forget to design sites to be fully functional on any handheld device etc.
Insane statistic I stumbled upon on mobile usages:
"Get this: 10% of people 24 and younger think it’s OK to text during s#x, according to consumer electronics shopping and review site Retrevo. That brings a whole meaning to the term multitasking."
Maybe with some decent SEO practices, we can move that percentage up to about 50% ;-)
Posted by Wiehan Britz on 2010/08/27