Sesame Street are taking an interesting direction of late by tapping into popular culture to promote their show. Maybe they've always done so and I just haven't been paying attention. While the jokes may be funnier to parents than kids, they are certainly getting the show a lot of attention. Here they are spoofing the Old Spice adverts and riding on their popularity - but do you think this viral will get them more viewers?

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• Our Viral Vault