Kanye West. He has performed all over the world. He has sold millions of albums. He has almost 2 million followers on Twitter. And now he has Josh Groban singing his tweets. This clip from Jimmy Kimmel Live, which aired in early January, features the usually serious and slightly drippy Josh Groban advertising his “new” album – Josh Groban Sings Kanye West Tweets. The results? 1.5 million views on YouTube in 3 days.

This video has no doubt seen a further spike in followers for dear old Kanye, and no doubt Josh too. Maybe one day I could get a singer to croon some of my tweets? Michael Buble Sings Shaun Oakes Tweets, anyone?
 

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