To celebrate the launch of BrandsEye Version 2, and to get a closer look at what all the fuss was about, it makes sense that I would dedicate this week’s site of note to Tim’s new baby.
BrandsEye Version 2.
Having used the previous version of BrandsEye in my job as PR for Quirk, and even before for other clients, I had thought the earlier version was up to the job. Navigation was straight-forward once you knew what you were looking for, but for me, applying the functionality to pull reports on Quirk’s performance (reputation scores and reigning sentiment) was a bit of a challenge (and I often had to call on team BrandsEye to guide me through it). With the old site, it also wasn’t particularly clear what exactly BrandsEye was capable of doing.
But with the new BrandsEye, it seems the developers have taken their cue from Google and are striving to give users what they need before they even know what that is! For instance, important graphs that provide insight into the brand, like reputation and sentiment scores are available right on the account homepage. I can now check in at any time and find out the latest reputation score and the scenario, with what mentions are coming in right now. First impressions? I like the look and feel and all that is available from the word go and the fact that the interface is informative without being cluttered.
For the average user, BrandsEye now requires far less of a time investment, so there is no need to recruit squadrons of juniors to do all the rating and sorting of mentions, as a much larger portion of this work is now automated. This reduces the costs of ORM too.
BrandsEye has also just stepped over the species barrier. Some very clever AI means that the BrandsEye Version 2 robot can now automatically assign “sentiment”, a very human quality, to a mention. For any PRs or brand managers who have dabbled in online sentiment monitoring, if manual input is constantly required, reporting can become quite impractical.
Moving around the new site, pages are loading much faster than the old site. This is due to the use of HTML5 throughout. This has also resulted in some nifty navigation tricks, where the pages swipe across much like an iPhone app, very cool!
From a visual perspective, the new design, with its avant-garde interpretation of the BrandsEye logo, and the uncluttered interface, are clear improvements on the earlier site.
BrandsEye Version 1.
New functionality in Version 2 includes:
- Full Automation - No need for laborious rating and sorting.
- Team Workflow - Everyone knows that they have to do and can tell each other what to action from within the BrandsEye interface so there is no duplicated effort, or muddle ups.
- Social Media Engagement - No need to leave BrandsEye to tweet a response or upload a status on Facebook.
- Saved Reporting Dashboard - Reports are easy to grab right from the homepage.
- Reputation Score - The algorithms have been improved to render an even more accurate reputation score.
- Conversation Value - Advertising Value Equivalents are readily available so you can quantify the value of a conversation as it unfolds.
- Data Segmentation - Greater data segmentation means you can get more out of the data by segmenting it into infinite groupings from which to extract insights.
- Automated Escalation - A synch to raise issues with the bosses, with a comprehensive escalation process. Get the necessary approvals before responding to an issue in quick time.
BrandsEye 2, I’ve been told, has many surprises still pending as the browsers catch up with the advanced use of applications for HTML5, so I’ll keep you posted. The developer team behind BrandsEye (Jean Du Plessis and Craig Raw) is gambling on this gap closing very soon. For the meantime it means BrandsEye will be ahead of the curve for a good while.
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