I don’t post often on our cherished blog but this vid that I came across is definitely worth a mention. Why? ‘Cause it’s extremely inspirational. Instead of trying to reword the essence of it, I’ll leave you with the video description, which summaries the content perfectly:

In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team. Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.

Enjoy!

The ad ties in with what we’ve become accustomed to expect from Nike advertising – simple, effective and emotive.

Video stats: 9,218 views at time of writing… Wonder what the count’s up to now?

Nike just did it. Again.

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