It’s no secret that mobile usage is reshaping the way we approach digital – especially in South Africa, where mobile has the highest penetration rate of any other technology.
Mobile takes a very functional role in our daily lives. While I might browse the Web extensively from my phone; it’s a handy tool to have in my pocket when it comes to GPS functionality, posting a tweet or... checking my email.
Mobile email usage is a hot topic – especially as the stats grow daily. Still not convinced? Take a look at here:
From www.emaildesignreview.com – Infographic: Mobile Email Marketing Stats (5th August 2011)
- Only 20% of mobile email users find email to be as easy-to-read on their phone as on a computer.
- 27% of mobile email users state “special offers” to be the content they most enjoy receiving.
- 12% enjoy receiving newsletters.
From ReturnPath – Email on the Move: The Future of Mobile Messaging (16 May 2011)
- Mobile email usage has increased by 81%. Webmail email access has declined in the face of this growth, with desktop email access remaining the same.
- iPad email use grew 15% between October 2010 and March 2011. (This was even before the release of the iPad2!)
From Exact Target – Mobile Dependence Day (29 June 2011)
- 45% of smartphone owners say they check their email constantly throughout the day.
- 16% of smartphone users have made a purchase that was spurred by a marketing message they received on their phone.
From www.emailmonday.com - Mobile email usage statistics
- 9.29% of email open rates are from emails that were read on a mobile device.
- Mobile email open rates fluctuate drastically by industry, with differences as big as 300%.
- All in all, over 35% of mobile Internet time is spent checking email.
- Mobile email is used most over weekends.
- 10 – 30% of your email opens will result from mobile email usage.
Also check out:
- Feature Phone vs. Smartphone - Does it affect brand interaction amongst the youth?
- Shoppers love email. Fact.
