Today Google publicly announced a project that has spent a long time in research: Google Analytics Premium.
“ZOMG,” you say, “does this mean that I have to pay for my Facebook profile?”
Actually, no, Google Analytics (and Facebook) remain free. The highly customisable, robust, and powerful Google Analytics with amazing features such as Intelligence, Multi-Channel Funnels, Event Tracking and Custom Variables remains free. As does its easy to use user interface and good looking reports. And there is more coming to Google Analytics. For free.
So, what is Google Analytics Premium?
Google Analytics Premium is currently only available in USA, Canada and UK, and is aimed at very large, enterprise clients with very large volumes of data. Google Analytics Premium includes:
Processing Power
- Guaranteed processing for up to 1 billion hits per month
- Faster, intra-day processing for up to 1 billion hits per month
- Service Level Agreement around data collection, reporting, and processing
- 99.9% on Collection up-time
- 99% on Reporting up-time
- 98% on on-time Data Freshness (within 4 hours)
Advanced Analysis Tools
- Up to 50 Custom Variable slots
- Unsampled report downloads for custom report requests
- Unaggregated report downloads for large report requests (up to 1 million rows per download)
- Premium-only features
- Premium-only integrations
Dedicated Support
- Dedicated Account Management
- Phone & Email support 10 hours per day, 5 days per week***
- Implementation Consultation & Tagging Audit
- Live & Webinar Training
- 24/7 Product Emergency Escalation Support, if the product is ever outside of the SLA
For most websites, Google Analytics Premium is not necessary. While Google Analytics continues to offer support materials and training in the form of the excellent Help Centre , the Google Analytics Blog and Conversion University , Google Analytics Certified Partners (and Quirk is a Google Analytics Certified Partner) are able to offer account management, support, implementation and tagging consultation, training, analysis and insight, as well as custom integrations.
In fact, together with Quirk Education, we are presenting an online course in Web Analytics .
If you’d like to chat to the Quirk team about analytics, drop us a line.
