Apple's achieved record financial results this week, primarily due to the sale of iPhones.
Apple has become the largest US company in terms of market value. It is now unequivocally more valuable than Microsoft – who it overtook in 2010 to become the No. 1 technology company.
Quirk’s Head of Planning, Scott Gray, says:
“The recent valuation of Apple highlights how consumers are voting for user experiences that are rooted in intuitive simplicity. This is and always has been the guiding principles of Steve Job's vision – simplicity is the ultimate sophistication.”
Apple has often been criticised for its closed approach to platforms where it owns the entire user experience, from devices to platforms. This approach, and its dedication to experience designed for the everyday individual, is what sets Apple apart from a brand and share price point of view.
Building a business designed to make consumers' lives better beats building a business designed solely to generate maximum revenue.
Apple’s Financial Statistics
|
Total Market Value: |
$416bn |
|
Total Revenue: |
$46.33bn |
|
Total Profit: |
$13,6bn |
|
Total Sales Percentage Increase: |
111% |
Some iPhone Numbers Q1 2012
|
|
Mid-2008 |
January 2012 |
|
Total iPhones sold: |
3,775 million |
183,155 million |
|
iPhone 4S's sold: |
- |
37,04 million |
|
Total number of Apps available on the iStore: |
- |
550, 000 |
|
Total number of songs on the iTunes Store: |
8 million |
20 Million+ |
|
Cost of a song: |
$0.99 |
Still $0.99 |
What will it take for Apple to stay at the top?
