At its most basic level this television advertisement follows a tried and tested formula:
One-part chart topping, catchy dance song; one-part gyrating cute animation; mix with one of the biggest broadcasts of the year, and you get:

But, what the ad really does is amazing.

M&Ms are traditionally a children’s treat, and this time they’ve clearly targeted a more mature audience.

Take a look at the date the video was uploaded, and then look at the number of views; it’s testament to the undeniable power of humour.