This video is the latest from the American pop-rock band Ok Go. Teaming up with Chevrolet, they set up over 1,000 instruments over 2 miles of desert.

The car used in the video was fitted with retractable arms that play instruments as the car drives along a set course.

The song was recorded live and no effects or fill-ins were used.

This video is an amazing spectacle of brand involvement in the viral world and showcases best practice in how viral videos can be constructed.

Chevrolet benefited from 9,403,540 views in the first four days.

OK Go is particularly famous for releasing homemade videos, performing amazing stunts and intricately choreographed sequences arranged on a detailed and complex track.